With a large base of International high profile clients, Alain Class wanted to look at modernising its web presence to attract new customers without compromising the brand story of heritage and quality. The team at Alain Class recognised that in order to stay current, a website overhaul was key, as was increasing personalisation and modern designed website that suits its brand.
Given the diverse range of international clients, we had to understand their clientele, business priorities and varied audiences. The entire spread of services provided needed to be easy to navigate for anyone visiting allowing the user to access information most relevant to them.
Working with Alain Class, we conducted user research at every stage of each project, extensively testing key information architecture patterns, interactions via prototype testing and iterated on any resulting insights. Our research led to all cars needed to be key focus and to be presented in elegant manner without any interruptions.